Four simple words that can change lives. It's short. It's to the point. It's encouraging. It's a kind suggestion that we hope triggers a response in Canadians, making people from all walks of life realize how easy a life-change can be.
One of the best ways for us to reach out to Canadians is to ensure Canadians can reach out to us. The depth and breadth of our product selection is nearly unmatched. Our Online Store enables Canadians in smaller or remote communities to take advantage of our top brand selection and expert service. The strong buying power we've garnered during our legacy in the Canadian sporting goods market means that we are able to bring our customers an enormous selection of some of the best brand names, as well as a number of private label brands unique to our stores.
As the largest national retailer of sporting goods, footwear and apparel in Canada, we've got the tools to get people moving on the path to wellness. Our mission is to inspire every Canadian toward a fit, healthy and active lifestyle. Sport Chek believes that a healthy lifestyle can be adopted at any age, any level and within any activity. With this in mind, Sport Chek has joined forces with a number of organizations geared toward encouraging communities to be active.
Our relationships with many national and regional amateur sports and active lifestyle organizations have helped us reach out to Canadians of all ages, at all levels. From grassroots sporting organizations aimed at getting kids involved in activity at an early age to our ties with national, amateur-level sporting organizations, Sport Chek is committed helping communities get active.