FGL Sports Profile

About FGL Sports

FGL Sports Ltd., a division of Canadian Tire Corporation, is the largest national sporting goods retailer in Canada. The Company sells a vast assortment of sports-related products - from athletic footwear to athletic/leisure apparel to the equipment required for performing a favourite sport. FGL Sports merchandise mix includes brand name products together with a large complement of private-branded products.

Our Company's attributes can be summarized as emanating from one principal thing - scale. Our size, and our strategy of using that size to our advantage, influences everything we do. Our banners provide unparalleled value to the Canadian consumer because of our extensive product mix and great price points. We truly have a banner and product offering to suit everyone in Canada.

Our strategic focus is a simple one that is easy for all of our thousands of corporate and franchise employees to embrace. We have a focus on being the best store in town - with a passion for exceptional merchandise, superior customer service and extensive marketing. Welcome to FGL Sports.

Learn More About Canadian Tire Corporation


The FGL Sports mission is to help Canadians live healthy, active lives.

We believe passionately in the importance of living healthy active lives, and in our stores we try to impart that passion by providing products and experience, making it easy for our customers to pursue their own passions for activity - whatever form that may take.

Through education and sharing our passion for sports and activity, we believe we can make a positive impact on our employees, customers and the wider community. We recognize that not all Canadians have access to the resources required to live healthy, active lives. Canadian Tire Jumpstart Charities exists to provide opportunities for sports, play and physical activity to children who may not otherwise be able to participate.

Success for FGL Sports is defined in terms of specific business goals and ultimately the fulfillment of our mission, but more importantly by the way in which we achieve our objectives. The FGL Sports Leadership Brand sets a standard for the organization and all employees:

FGL Sports Leadership Brand

  • Believe and expect that everybody in the organization can be a leader
  • Always do what you say you are going to do
  • Lead by example - because if you don't, nobody else will
  • Grow leaders (see point 1) and enable others to contribute and excel
  • Think FGL Sports first - the whole is greater than the sum of the parts
  • Serve others - make employees a priority so they will make our customers a priority
  • Recognize a job well done
  • Build an organization you are proud to work for

Corporate Giving

FGL Sports is proud to support Jumpstart.

Jumpstart is a national charity with a commitment to local communities. 1 in 3 Canadian families cannot afford to enroll their kids in organized sports. That's almost 750,000 kids every year who want to play, but just can't. Jumpstart gives kids a sporting chance. Participating in sport helps kids develop physical and social skills. It helps build self-esteem. By helping kids get into the game, we're equipping them with determination and we're giving them confidence that will extend beyond practices and games. Jumpstart is more than just about getting kids active. It's about giving kids from families in financial need the same chance to participate as their neighbours, their classmates and their friends. Whether it's the chance to try a new sport or to continue with a favourite one, no kid should be left out. The vision of Jumpstart is simple: Canada, where all kids have a chance to fulfill their dreams.

Jumpstart has helped more than one million children participate in organized sport and activities since 2005. That number grows every day.

Learn More About Jumpstart


We actively encourage the participation of all shoppers in our feedback process. In addition to sharing your comments in person, you may also contact us by: 

Telephone:    1-877-977-2435
Mail:                 824 41 Avenue NE,
                         Calgary, AB
                         T2E 3R3
Email:             service@fglsports.com 

If you feel that these standards have not been maintained in your situation, please let us know by calling: 1-877-977-2435