adidas, the Creator brand, is the most innovative sports brand in the world, designing product for those striving for their personal best and finding inspiration in sports.
No other brand has a more distinguished history and stronger connection with sport than adidas. Everything the brand does reflects the spirit of founder Adi Dassler.
Beginning in 1949, his objective was to make athletes better, with innovation at the heart of all adidas Sport Performance products. adidas is where the best meet the best, such as the FIFA World Cup™ or the Olympic Games, but also everywhere else around the globe where sports are simply played, watched, enjoyed and celebrated.
However, they are not just designing products for all kinds of sports. adidas designs products for athletes. Athletes striving for their personal best. Athletes finding inspiration in sports no matter what they do.
No matter how serious you are about sports – a sporting lifestyle does not end in the locker room. That’s why there’s adidas Originals, which brings adidas’ iconic DNA from the courts to the streets. Celebrating originality in a globally trendsetting way, adidas is the first brand leveraging its sports assets in the lifestyle area.
adidas remains focused on its mission to be the best sports brand in the world.