Because you are unique, On is breaking the norm. From a revolutionary idea a Swiss running shoe has evolved a technology that is still amazing the sporting scene. On lets you run how you are meant to run: The result is unmatched comfort and a more fun running experience. How it works? On’s patented CloudTec® cushioning cleverly takes the first heavy blow off the street and then lets you transition naturally to the forefoot, where the Cloud elements become firm for a stable stance and a powerful push-off. Not all product may be available.