Under Armour

Our mission is to make all athletes better through passion, design and the relentless pursuit of innovation.

Women's Training Essentials

Soft and supportive fabrices smooth & enhance what you're working with.

UA Men's Training Essentials

Get after your goals with the best sweat-wicking, lightweight gear in the game.

UA Kid's Jackets

Super-warm, extra-light and made to keep up with your game.

UA HOVR™ SONIC 2

Insanely breathable, incredibly light, and extremely flexible

UA HOVR™ Connected

Personalized coaching analyzes your form after every run and delivers advice to help reduce the risk of injury and make running feel easier.

UA HOVR™ Connected

About Under Armour

It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.

Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.

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