Moving minds since 1949. Right from the very start, our founder saw that movement had the power to lift spirits, project positivity and propel people forward.

Sound Mind, Sound Body

We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS. Anima Sana In Corpore Sano or a Sound Mind in a Sound Body.

The Story Of The Gel-Nimbus® 25 Shoe

A look behind the making and the testing of the GEL-NIMBUS® 25 shoe. Rated by runners as the most comfortable running shoe in an independent test by The Biomechanics Lab.